QRCODE-GEN

How to create colors for QR codes with the qrcode-gen application

Nowadays, QR codes are no longer just boring black-and-white squares. Businesses, content creators, and individuals all have the need to customize QR codes with brand colors, personal logos, or standout designs to increase brand recognition and attract users. In this article, we will guide you on how to create visually appealing colored QR codes using the qrcode-gen.com tool – a free and user-friendly platform.

Why should you create colored QR codes?

1. Enhance brand recognition

Color is a factor that helps a brand stand out in the eyes of consumers. When QR codes are designed with colors consistent with the brand identity, you help customers remember your brand more easily.

2. Increase scan rates

An eye-catching QR code, designed neatly and creatively, will attract attention and encourage users to scan, instead of monotonous black-and-white codes that are often ignored.

3. Suitable for various types of publications

From product packaging, posters, business cards to landing pages and emails – colored QR codes can easily blend with the overall design and help enhance the aesthetics of your communication campaign.

Introduction to the QR code generator – qrcode-gen.com

qrcode-gen.com is a free QR code generator platform with a user-friendly interface, suitable for both beginners and professional designers. Outstanding features include:

  • Diverse color options: from solid colors to gradients

  • Insert logo or icon into the center of the code

  • Customize the shape of the eyes and QR frame

  • Download in high quality (PNG, SVG)

Step-by-step guide to creating colored QR codes with qrcode-gen

Step 1: Visit the qrcode-gen.com website

Step 2: Enter the content for the QR code

In the “QR Content” section, you can choose from the following types: Website; Vcard; Text; Email; PDF; ...

Step 3: Customize the QR code color

Click on the gear icon with the text "Customize QR" right below the QR code

A box will appear, allowing you to choose the color of the logo as you like or according to your business's brand color:

  • QR color 
  • QR background color

Tip: You should use a dark color for the code and a light color for the background to ensure easy scanning and avoid using low-contrast color combinations (such as light yellow – white)

Step 4: Insert a logo (optional)

  • In the “Logo in the center” section → Upload your PNG or JPG logo

  • The logo should be placed in the center, without covering too much of the QR code

Suggestion: Use your brand logo, product icon, or brand image to create a unique mark.

Step 5: Customize the QR code shape

  • You can choose the shape of the code’s eyes (rounded, square, stylized, etc.)

  • Option to round corners, add a border around the code

Suitable for campaigns that require creativity such as events, brochures, packaging.

Step 6: Preview & download

  • Click the “Preview” button to check your code

  • Then click Download:

    • PNG: for printing, documents, social media

    • SVG: for graphic design, high-quality printing, no image distortion

Notes when using colored QR codes

1. Ensure scanability

No matter how visually appealing, QR codes must still be easily scannable by phone. Make sure to check:

  • Do not blur code elements

  • Do not embed too many images

  • Ensure clear contrast

2. Test on multiple devices

After designing, test on:

  • iOS and Android phones

  • Different QR scanning apps

  • Different lighting conditions (indoors, outdoors)

3. Printing size

  • Use a QR code with a minimum size of 2 x 2 cm (on business cards, invitations)

  • For posters and banners, use at least 5 x 5 cm

  • Place the code at least 0.5 cm away from other elements to avoid obstruction

When should you use colored QR codes?

Usage scenario Purpose
Printed on product packaging Create brand highlights
Events, seminars Increase check-in/registration interaction
Attached to vouchers, thank you letters Direct users to landing pages
Presentation slides or TVC Attach reference information or CTA
Email marketing, social media Attach registration, survey, or purchase links

Colored QR codes are not only more attractive but also more effective. With the help of qrcode-gen.com, you can create your own QR code designs that strongly reflect your brand – easy to see, easy to remember, and easy to scan.

Spending just a few minutes customizing a QR code can help increase interaction rates, conversion rates, and the communication value of your campaign.